Our Wayfinding Philosophy

When you need to tell people where to go

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Contrary to what most signmakers advocate, a good Wayfinding solution will have as few signs as possible

The Brothers Markle began creating Wayfinding signage studies long before ‘wayfinding’ was a proper noun

Wayfinding is how people find their way. It is a combination of elements that help people reach their desired destination.

In olden, simpler days, there was no need for Wayfinding signage, as ancient public spaces self-articulated their location and purpose. Walk through a market and you progress from fruit sections, to vegetables, to cheese, to fish, to meat, to grains, to clothing, etc. It was easy to navigate! Modern architecture, on the other hand, has become more and more complex, and therefore more confusing to the first-time visitor.

While this syndrome helps signmakers by requiring more and more signage to guide visitors, it does little for the visual environment, and often offers scant help to the visitor.

Contrary to what most signmakers advocate, a good Wayfinding solution will have as few signs as possible, and those few will have reduced the information that is to be imparted to its basic essence.

At The Brothers Markle Inc., we have been creating Wayfinding signage studies since way before ‘wayfinding’ was a proper noun. The only thing better than one of our studies would be a warm hand leading you to your destination. Just ask The Region of York, PowerStream or The Leamington District Memorial Hospital.