Guide · Fleet graphics

How do I plan fleet graphics in Toronto?

Fleet graphics in Toronto work best when you decide three things first: how much of each vehicle to cover, which design rules every unit will follow, and how new vehicles will match the old ones. This guide walks through those choices, the Ontario window rule to know about, and what to send us for a quote. Every fleet is quoted per job, from photos.

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If you run vans, trucks or box trucks, your vehicles are moving advertising that people see for a few seconds at a time. A fleet only looks professional when every unit follows the same rules. For the products themselves, see our vehicle graphics page.

Step 1: Decide how much to cover

There are three common levels of coverage. All are available as fleet work.

Option	What you get	Best for
Lettering	Cut vinyl logo, phone and website	Lowest cost; trades and service vans
Partial wrap	Printed graphics on part of the vehicle, blended into the paint colour	Strong branding on a sensible budget
Full wrap	Printed film covering all painted panels	Maximum impact, food trucks, colour changes

Mixed fleets are normal. Some owners wrap a flagship vehicle fully and letter the rest, as long as the logo, colours and phone number stay the same on every unit. Lettering and decals are made from our vinyl graphics, and printed wraps use large-format printing; see large format prints.

Step 2: Write the design rules once

People read a van for a few seconds. A fleet layout should put the logo first, what you do second and how to reach you third, big enough to read from the next lane. Decide these before ordering:

Which colours are used, with a reference file or Pantone value for each.
Where the logo, phone number and website sit on each vehicle type.
What changes by vehicle, such as a longer panel on a box truck.

We draw every layout on a template for your exact make and model so nothing lands on a door handle or a seam, and we keep your files and colour references on record.

Step 3: Plan for adding vehicles later

Fleets grow and vehicle models change. If your layouts, colour references and fonts are on record, the tenth van can match the first even when it is a different model. Ask any sign company you compare how they will do this.

Windows and visibility

Ontario's official Driver's Handbook, in its "Keep a clear view" section, says not to put anything in your windows that will block your view, and that windows must not be coated with any material that keeps you from seeing out in any direction. It also says the windshield and front door windows must not be coated to keep someone from seeing inside. Source: Ontario Driver's Handbook (the Handbook points to the Highway Traffic Act and its regulations for the legal wording). We keep graphics clear of the driver's view and tell you if a layout idea would cause a problem.

Commercial vehicle rules are separate

Some trucks need a Commercial Vehicle Operator's Registration (CVOR) in Ontario, such as trucks over 4,500 kg and buses with seating for 10 or more passengers. According to the Province's CVOR page, operators carry their certificate in each commercial vehicle. Source: Ontario, Commercial vehicle operator's registration (CVOR). That page does not set out vehicle lettering requirements, so if your fleet has to show specific information, tell us what your regulator or customer requires and we will build it into the layout.

What affects the price

Each fleet is quoted per job. These are the factors:

Vehicle size and how much of it is covered
Design complexity and the number of vehicles
Removal of existing graphics
Paint condition, since wraps need sound factory paint

What to send us for a quote

Send photos of each type of vehicle in your fleet (a side, rear and front view), the make and model, how many of each, your logo files and a note on what you want covered. Tell us the vehicle's paint condition and whether old graphics need removing. We send a quote within 3 business days after your photos arrive. The shop is at 3530 Pharmacy Avenue, Unit 1, Scarborough, open Monday to Friday, 9 am to 5 pm.

Planning a restaurant or food truck brand? See our restaurant signs guide. If your business also needs a storefront sign, our Toronto sign permit guide explains the City's rules.

Questions

Common questions

How much do fleet graphics cost?

There is no standard price. Cost depends on vehicle size, how much of each vehicle is covered, design complexity, the number of vehicles, removal of old graphics and paint condition. We quote every fleet per job from photos of the vehicles.

Should I choose lettering, a partial wrap or a full wrap for the fleet?

Lettering is the lowest-cost option and suits trades and service vans. A partial wrap gives stronger branding on a sensible budget, and a full wrap gives maximum impact. The right choice depends on your budget and what you want people to notice.

How do you keep every vehicle in the fleet looking the same?

We keep your files, colour references and layouts on record and draw each layout on a template for the exact make and model, so a new van matches the first even if it is a different model.

Can I put graphics on vehicle windows?

Be careful. Ontario's official Driver's Handbook says not to put anything in your windows that will block your view, and that windows must not be coated with anything that keeps you from seeing out in any direction. We lay out graphics so they stay clear of the driver's view.

How long does each vehicle need to be off the road?

Lettering is often done in a few hours, and full wraps usually need the vehicle for a day or two. We book times that keep your fleet working.

Do you handle old graphics on vehicles that are being re-done?

Yes. We remove old graphics properly before applying new ones. Wraps need sound factory paint, so we check the paint condition from your photos.